ĀTMAN
Our Story

More Than Just Clothing

ĀTMAN represents the authentic self — the soul beneath the surface. We believe premium apparel should be an extension of who you are, not just what you wear.

The Philosophy

In Sanskrit, "Ātman" refers to the true self, the inner essence that defines who we truly are. This ancient concept inspired us to create a brand that celebrates authenticity and conscious living.

Every piece we create is designed with intention — from the heavyweight fabrics we source to the minimalist aesthetics we embrace. We don't follow trends; we craft timeless essentials.

The Vision

We envision a world where quality triumphs over quantity, where every garment tells a story and lasts for years, not seasons.

ĀTMAN stands against fast fashion. We believe in creating fewer, better things — pieces that become part of your identity rather than disposable commodities.

240+GSM Tees
400GSM Hoodies
100%Made in India
2xThicker Than Avg

Our Quality Promise

Premium Fabrics

We use only heavyweight, premium cotton — 240 GSM for tees and 400 GSM for hoodies. Our fabrics are 2x thicker than average streetwear.

Thoughtful Design

Every detail matters — from the ribbed crew necks to the YKK hardware. Our designs are minimal yet distinctive, built to be timeless.

Made with Care

Proudly made in India. Each piece is crafted with attention to detail and a commitment to fair manufacturing practices.

White-Label Quality

We partner with India's best manufacturers to bring you white-label quality at accessible prices. No middlemen, no compromises.

The Founders

Three friends united by a shared vision of redefining Indian streetwear.

Prince Prashant

Co-Founder

Akshay Muluk

Co-Founder

Sarthak Sharma

Co-Founder

Ready to Experience ĀTMAN?

Discover our collection of premium, heavyweight essentials.

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