More Than Just Clothing
ĀTMAN represents the authentic self — the soul beneath the surface. We believe premium apparel should be an extension of who you are, not just what you wear.
The Philosophy
In Sanskrit, "Ātman" refers to the true self, the inner essence that defines who we truly are. This ancient concept inspired us to create a brand that celebrates authenticity and conscious living.
Every piece we create is designed with intention — from the heavyweight fabrics we source to the minimalist aesthetics we embrace. We don't follow trends; we craft timeless essentials.
The Vision
We envision a world where quality triumphs over quantity, where every garment tells a story and lasts for years, not seasons.
ĀTMAN stands against fast fashion. We believe in creating fewer, better things — pieces that become part of your identity rather than disposable commodities.
Our Quality Promise
Premium Fabrics
We use only heavyweight, premium cotton — 240 GSM for tees and 400 GSM for hoodies. Our fabrics are 2x thicker than average streetwear.
Thoughtful Design
Every detail matters — from the ribbed crew necks to the YKK hardware. Our designs are minimal yet distinctive, built to be timeless.
Made with Care
Proudly made in India. Each piece is crafted with attention to detail and a commitment to fair manufacturing practices.
White-Label Quality
We partner with India's best manufacturers to bring you white-label quality at accessible prices. No middlemen, no compromises.
The Founders
Three friends united by a shared vision of redefining Indian streetwear.
Prince Prashant
Co-Founder
Akshay Muluk
Co-Founder
Sarthak Sharma
Co-Founder
Ready to Experience ĀTMAN?
Discover our collection of premium, heavyweight essentials.
Shop Collection